In fact, in the UK alone, the dairy industry’s contribution to the overall food and beverage market has grown by more than 20% over the past five years, while the Asia-Pacific Dairy Market is projected to grow at a CAGR of 3.12% by 2025. The ever-changing industry is expected to continue to be revolutionized – and experience even more growth as a result.
This boost in the market has been fuelled by changing consumer needs, technological advancements, and groundbreaking dairy innovation – particularly around sustainability and health. As a global leader in sustainable, organic and A2 health-focused dairy, Prolactal is proud to be in line with the actual trends, and to be closely attuned to the future trends of the market, too.
So, from product developments to buying habits, here are the new trends set to shape the market and provide even more growth opportunities in 2022.
Growing demand for organic
Consumers increasingly care about the methods behind food and beverage production – and that means valuing organic over conventional food. The organic food market, in the US, soared by 12.4% to $61.9 billion last year, while UK farmer-owned cooperative Arla Foods aims to grow its organic offering to 50% of its dairy business by 2026.
Prolactal’s growth in the organic milk powder and organic dairy infant formula ingredients market provides the perfect example of this.
A2 milk opens up an entirely new dairy market
A2 milk products are the future when it comes to non-lactose-related milk intolerance. Put very simply, regular cow’s milk contains both the A1 and A2 forms of beta-casein, while A2 milk may only contain A2. Studies show that A1 can trigger many illnesses or intolerances, while A2 milk is generally better for overall health. The growing trend towards organic A2 dairy ingredients will continue to open up new markets for Prolactal as more consumers try to avoid A1 beta-casein going into 2022 and beyond.
Goat milk thrives
The goat milk market is also set to continue its growth, marked by recent boosts in yields and longer lactation lengths thanks to specialized breeding, with the global market set to grow at a CAGR of 3% by 2027, to be worth USD$17,440.72 million. North America holds the largest share of the global goat milk market, driven by ever-increasing consumer interest in health and the associated health benefits of goat milk, such as its ability to help reduce cholesterol levels in people with high blood cholesterol. Therefore turning to products such as Prolactal’s organic goat dairy ingredients as a result. As these tastes continue to become even more global, expect the demand for goat milk to increase, too.
Sustainability, sustainability, sustainability
Sustainability is a trend that is shaping almost every sector – in fact, in a 2021 survey, a whopping 19% of consumers said they plan on changing their buying habits in order to do their part to protect the planet. Naturally, the dairy industry is no different, with the ethical treatment of animals and the plastic waste being some of the most relevant and common concerns – as a recent US survey found, 51% of consumers are willing to pay more for products that support animal welfare.
With this in mind, expect the dairy industry to focus further this year on becoming “Climate Neutral Certified” and “Animal Welfare Certified”. Prolactal has been Net-Zero since 1984.
Healthier snacks and high-protein dairy
The dairy industry is far more than the milk consumers drink. In its use as an ingredient, the changing market trends of the entire food and beverage market have a huge effect on the dairy industry.
With that in mind, expect the dairy industry to be shaped by the world’s growing appetite for healthier snacks in the near future. The UK-based ingredient supplier Tate & Lyle has rounded up its biggest trends for the global food and beverage market – and within that, snacks that are “better for you” take center stage. When it comes to dairy, that means smaller portions, less sugar, and increased protein.